Sustained ROI for New Donor Acquisition

Acquiring new donors is a continuous challenge for nonprofit organizations, requiring a strategic approach to ensure long-term sustainability and cost-effectiveness. While many campaigns see short-term success, maintaining a strong return on investment (ROI) over time is a much sought-after goal. 

To address this challenge for the International Christian Embassy Jerusalem (ICEJ), we designed a digital donor acquisition campaign leveraging search ads. The goal was to achieve sustained new donor growth while optimizing for immediate ROI.

Our strategy utilized three distinct campaigns under a unified search advertising framework, each tailored to reach and engage potential donors based on their interests and philanthropic priorities: 

1. Focused on broad awareness of ICEJ’s mission and initiatives, targeting individuals interested in supporting Israel and humanitarian causes.
2. Targeted donors specifically interested in helping elderly Holocaust survivors in Israel.
3. Designed to address urgent humanitarian needs during heightened conflict and instability in Israel.