Search Ads for Global Relief

Barnabas Aid is a global relief organization dedicated to supporting Christian communities, churches, and individuals worldwide who experience persecution and discrimination for their faith. Their goal was to grow their donor base by launching a Digital Donor Acquisition program.

Barnabas Aid has a food distribution program to purchase, pack, and ship urgent food items to persecuted Christians in need. We implemented a three-month pilot consisting of search ads and partner emails to see how new potential donors would respond to the program.

We provided transparency regarding how much of a donor’s gift would go directly to help persecuted Christians in need. And the campaign’s creative showcased powerful imagery of real individuals whose lives have been transformed by Barnabas Aid, bringing their stories to life and inspiring action.

The initial search ads response was below expectations. So, we initiated an in-depth analysis and optimization process where we refined the creative and targeting.