Increase Donor Response
Eva’s Village
The Situation
Eva’s Village is a nonprofit organization located in Paterson, New Jersey with a mission to provide care and support for people struggling with poverty, hunger, homelessness, and addiction. They wanted to expand their donor base and test a local Donor Acquisition program utilizing social media advertising.
Strategy
Eva’s Village has a large community kitchen that feeds several hundred people through the holiday season. We developed and launched a local campaign focused on providing meals to the hungry during the Thanksgiving season.
- Statistics were utilized to highlight the high number of food insecure homes in the local area.
- We provided donors with data about the number of meals each donation amount would provide.
- We utilized imagery of needy yet dignified individuals looking for or receiving assistance.
Results
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