Since 2000, Google has been the top search engine on the Internet. Today, it claims 85% of search market share on the Internet. However, according...
Social Media
URGENT: Crafting an Urgent Message that Aligns with Your Brand
Have you ever seen an email hit your inbox that stirred emotion in you and created such a sense of urgency that you immediately open it? Maybe it...
Cultivating Donations: The Power of Welcome Drip Email Campaigns
In the fast-paced world of digital marketing, capturing the attention and support of potential donors is a challenge that organizations face daily....
Could Cognitive Load Be Hurting Your Advertising Efforts?
If you’ve ever felt overwhelmed or confused by an advertisement, you’ve personally experienced cognitive load in action. Cognitive load...
“Boost” Your Brand with Paid Facebook Posts and Page Ads
In today’s digital age, creating and sustaining an online social media presence for your nonprofit, ministry, or business has never been more...
Interactive Content—Your New Favorite Tool!
As social beings, we are constantly looking for ways to be included, valued, and heard. Because of this innate need, interactive content has emerged...
Beyond the Sales Pitch: How to Craft Copy That Builds Trust and Converts Customers
Whether you’re a leader, content marketer, or social media manager, writing compelling copy is crucial to starting a conversation with your...
Unleashing the Power of Instagram Reels: 7 Proven Strategies for Your Organization
Instagram Reels have been a dynamic addition to the social media platform that enables users to create and distribute short, engaging video clips...
Influencer Marketing—Is This Another Game of Telephone?
Have you ever played the game of telephone? To begin, participants line up in a row. The first person in the line comes up with a sentence and...
2022 Social Media Movements
Sorry, Boomers and Gen Zs, but social media is not going away anytime soon. In fact, the exact opposite has been happening for several years now....
