Authenticity over Promotion: Every film has its audience, but faith-based films have a unique connection with viewers who seek more than just...
Media
Why Should You Be on Television?
Introduction by Mark Dreistadt For the past twenty-plus years, Phil Cooke has been a trusted friend and colleague. We have worked together, served...
Navigating Christian TV: Maximizing Impact through Effective Program Placement
There are four essential factors that contribute to optimizing the placement of your program on Christian TV. It is crucial to remembe that each of...
The Resilience of Radio
Although there have been recent challenges to traditional radio, the medium continues to show its resilience through its popularity and its value to...
Printed Books Just Won’t Die
Given the rise in digital book publishing and alternate sources of entertainment and information through multimedia, many people have speculated...
The Next Generation of Podcast Listeners
We hear so much in the news today about what seems to be the battle for our children’s souls. And it starts with their minds and their hearts....
Gen Z and Media Consumption
Generation Z, those born between 1997 and 2012, consume media in very different ways from previous generations. Understanding a little of how they...
Some 2023 Trends for OTT
Over-the-Top television (or OTT) continues to grow and evolve as more and more viewers are making this option part of their overall media...
Diversity Should Include Those Who Are 50-Plus
With all the hype today about diversity in advertising, I recently found a statistic that shows me that today’s “diversity” is...
Some New Trends in Podcasting
According to a recent Edison Share of Ear report, 18 percent, or nearly one in five Americans aged 13 and older, say they consume a podcast...
