A/B testing, the practice of comparing two versions of a webpage, email, or ad to see which performs better, has long been a go-to strategy in...
Fundraising
Does Influencer Marketing Work for Fundraising?
Influencer marketing is very popular right now. It is used extensively across Facebook, Instagram, TikTok, YouTube, and beyond to promote everything...
Compelling Storytelling: The Key to Successful Nonprofit Fundraising
Storytelling is one of the most powerful tools at your disposal as a nonprofit organization. A well-crafted story can captivate potential donors,...
Maximizing Success on GivingTuesday: How to Strategically Engage and Inspire Donors
As nonprofits gear up for GivingTuesday, this day of global generosity presents an incredible opportunity to amplify your mission and inspire...
Using Social Media to Boost Donor Engagement
Having a robust social media presence should be at the top of every nonprofit and ministry’s marketing checklist. Chances are, many of your donors...
How to Craft a New Donor Experience
When a new donor decides to support your organization, they make a very significant decision to give away some of their resources, funds they worked...
Understanding the Costs of Donor Acquisition
Donor acquisition is essential for ministries and nonprofits to sustain and support the ongoing work of the organization. By acquiring new donors...
Implementing a CRM System for Effective Donor Management
In the ever-evolving landscape of nonprofit organizations, managing donor relationships effectively is crucial for sustaining and growing support....
Crucial Digital Fundraising Strategies for Christian Organizations
In an age where digital presence is crucial, Christian organizations must leverage online platforms to boost their fundraising efforts. The...
How to Define Fundraising Success
There are many important metrics when it comes to measuring fundraising, but what should be the primary indicator of success? Is it gross funds...