Expert Insights
Three questions to determine your PR strategy
Word of mouth is the most powerful public relations in the world, and I view public relations as word of mouth on steroids. When a reporter uses...
Ministry in the Modern Age: Using TikTok to Share Your Mission
When you hear the word “TikTok,” what is your first reaction? For many nonprofit leaders, it is something like: “Is that not just dance trends and...
Infinity Concepts Acquires InChrist Communications: Why This Acquisition—and Why Now?
Growth, when done well, is never accidental. It is the result of discernment, discipline, and a clear understanding of both mission and moment....
How Marketing Automation Nurtures New Donor Relationships
When a new donor or potential donor decides to initiate a relationship with your nonprofit by donating or by joining your email list, something...
3 Ways Coffee Can Improve Your Fundraising Program
COFFEE. JAVA. JOE. GO JUICE. JET FUEL. Whatever you call it, coffee helps many of us get moving in the morning. More than just a beverage, coffee...
10 Powerful Lead Magnet Ideas for Faith-Based Brands (That Actually Work!)
People don’t just want to be reached—they want to be invited. The right lead magnet does more than collect names; it opens the door to genuine...
Trust, Heart, and Logic: Use Data to Power Your Mission’s Impact
When you use data to demonstrate your organization's effectiveness, you build trust and credibility. But bear in mind: While data connects with the...
Balancing Structure and Flexibility: The Secret to Creative Success
Balancing Structure and Flexibility: The Secret to Creative Success Creativity and structure don’t always get along—or at least, that’s the...
What Are the Top Content Marketing Ideas for Churches?
If you are a pastor or leader in your church, are you communicating with your congregation throughout the week, or just on Sundays? If your answer...
Why Is Brand Consistency Critical in Christian Marketing?
In today’s crowded digital landscape, your audience encounters hundreds of messages every day. For Christian ministries, nonprofits, and...
