Expert Insights
PR: Word-of-Mouth on Steroids
As I savored my cinnamon raisin Belgian waffle at a local diner, it made me wonder why I had hardly ever visited this place. The food was great,...
Lights, Camera, Impact: Using Video Marketing to Tell Your Ministry’s Story
I do not know about you, but I love a good video. Often just before bed, you can find me scrolling TikTok or Reels on one of my overly visited...
Future Proof: Five Trends Shaping the Future of Fundraising in 2025
A new year is here, and evolving technologies, donor expectations, and strategies are reshaping how organizations connect with supporters. To stay...
Building a Stronger Brand: Faith-Based Branding Solutions
In today’s world, faith-based organizations face unique challenges when it comes to building and maintaining a strong brand. Just like any...
How to Implement Donor Partner Programs
For nonprofits, implementing partner programs can significantly enhance donor engagement and impact. These programs are designed to create stronger...
Maximize Engagement: Boost Audience and Donor Connections with an Omnichannel Strategy
As a nonprofit, your organization desires to create campaigns that reach new audiences and donors. As you develop these campaigns with different...
New Year Planning: Strategies for a Strong Start
The new year is a time of renewal and possibility, making it the perfect season for organizations and businesses to refine their strategies and set...
Integrating Traditional and Digital Marketing for Churches
Does your church have a robust marketing strategy? Some people may think the words “church” and “marketing” should never be in the same sentence;...
Is A/B Testing Still Effective in 2025?
A/B testing, the practice of comparing two versions of a webpage, email, or ad to see which performs better, has long been a go-to strategy in...
Does Influencer Marketing Work for Fundraising?
Influencer marketing is very popular right now. It is used extensively across Facebook, Instagram, TikTok, YouTube, and beyond to promote everything...