Defining your brand is a critical first step for any successful fundraising effort. It can be a tough process -- but it will make all the...
Mark Dreistadt
The Fork in the Road
I recently read a posting in the Monday Morning Memo by Roy H. Williams that I thought was outstanding. In the article Roy discussed the difference...
Strategic Start to 2014
The beginning of every year is a time of personal reflection and resolution. Are you doing the same for your organization or ministry? Here are a...
3 ways to truly measure the impact of Christian television
For all the talk about ratings and market share, measuring the impact of Christian television comes down to gauging response on two fronts: changed...
Take Fundraising to the next level!
As we communicate with friends and loved ones, it is natural for the communication to take certain forms and convey various feelings. Interestingly,...
Branding, it’s not just a buzzword – it’s a powerful tool
“Branding” has become the hot buzzword in ministry circles. That is a good thing. Ministry leaders are discovering that by properly branding their...
7 steps on the road to Ministry Success
Wouldn’t it be great if overnight we could have all the money we need, all the exposure we desire, and worldwide ministry impact? While all of these...
What Leaders Can Learn From Gabby Douglas
U.S. Olympian Gabby Douglas achieved Gold Medal success at the London 2012 Olympic Games this past week. Her journey provides valuable insight for...
Fulfilling God’s Assignment | Christian Leadership Insights
God has given everyone an assignment! An assignment is a mission or position to which a person is assigned. We each have a position in the Body of...
Learning The Ropes | Church Media Programming Types
As you launch into your program, it is vital to know how the world of Christian television programming works. Before you get to media buying and...