Two years ago, I wrote a blog entitled What’s On Your iPhone, reviewing the apps I was using on my iPhone at that time. Most certainly, technology,...
Mark Dreistadt
More Than a Merry Christmas!
The Christmas holidays are always a very special time of the year. It is a time when we express our heartfelt appreciation for others through our...
Lost Opportunities: Faith, Giving, and Social Media
By Ron Sellers Grey Matter Research Introduction by Mark Dreistadt For many years I have talked about the value of research over “me-search.”...
3 Essential Principles for a Healthy Brand
What is a brand? A brand is not a logo, it is not a design, it is not a product, it is not a title of a mission statement, it is not a slogan or ad...
RACE to Success in Your Marketing and Communication Efforts
RACE is an acronym for four basic principles to keep in mind as you plan your marketing and communication efforts… REACH – ACTIVATE – CONVERT –...
Success in 2020: 5 Steps To Achieve Your Personal Vision
In addition to marking the New Year, 2020 also represents the start of a new decade. There is no better time to unleash dreams and benchmark...
America’s Changing Religious Landscape
The religious topography of America has been shifting significantly during the past decade. The sad and startling reality is that while many...
Foundations For The Future: Donor Acquisition AND Donor Retention
Every good structure is built on a strong foundation. Jesus even taught this in the Bible in Matthew – Chapter 7 and Luke – Chapter 6. When you...
Direct Mail Is Alive and Well…
In this day of increasing and pervasive digital communication, many organizations are legitimately questioning the value of continuing their direct...
Branding Your Church’s Media Ministry
One of the keys to developing adequate funding for your church’s media ministry is to develop an independent brand identity for your media outreach....
