Over-the-Top television (or OTT) continues to grow and evolve as more and more viewers are making this option part of their overall media...
Infinity Concepts
Authentic Branding: Why It Matters and How to Implement
In a world where customers are bombarded with countless marketing messages, 2023 will make it even harder for businesses to stand out and get...
Diversity Should Include Those Who Are 50-Plus
With all the hype today about diversity in advertising, I recently found a statistic that shows me that today’s “diversity” is...
Set Free Partners with Infinity Concepts
EXPORT, PENNSYLVANIA – Infinity Concepts, a brand-communications agency in Export, Pennsylvania, announces its new client, Set Free, a U.S.-based...
Empathetic Marketing: Vital Insights for 2023
In marketing, business, and life we are always working with real people. Sometimes it’s humans interacting with human ideas, humans buying...
Some New Trends in Podcasting
According to a recent Edison Share of Ear report, 18 percent, or nearly one in five Americans aged 13 and older, say they consume a podcast...
![Make [Fun]draising Fun!](https://www.infinityconcepts.com/wp-content/uploads/2022/10/Make-Fundraising-Fun-400x250.jpg)
Make [Fun]draising Fun!
Abraham Maslow, renowned psychologist, once said, “It is tempting, if the only tool you have is a hammer, to treat everything as if it were a...
Why Does Radio Continue to Dominate?
Broadcast radio continues to dominate the medium of audio. Although podcasting is growing, broadcast radio still maintains a disproportionately high...
The Flywheel Theory
What you put out in life is what you get back. Have you ever used a rowing machine or taken a spinning class? If so, you’ve likely encountered...
Podcasting’s Growing Pains
The popularity of podcasting continues to grow at a rapid rate. The Interactive Advertising Bureau forecasts podcasting will pull in more than $2...
