Authenticity over Promotion: Every film has its audience, but faith-based films have a unique connection with viewers who seek more than just...
Infinity Concepts
Evangelicals in the Public Arena: 36% of American Evangelicals Say They Not Are Politically Conservative
EXPORT, PENNSYLVANIA – 63% of evangelical protestants say they are politically conservative, while 24% self-identify as right in the middle,...
The Spiritual Journey: 72% of American Evangelicals Came to Faith Before Adulthood
EXPORT, PENNSYLVANIA – Approximately 43 million evangelical Protestant adults came to their faith before adulthood, with half arriving at their...
New Research Offers Fresh Insights in Fundraising Ad Design: Use of Scripture and Watchdog Charity Ratings Impact Response
EXPORT, PENNSYLVANIA – According to the latest research from Infinity Concepts and Grey Matter Research, the use of certain ad design elements...
The Resilience of Radio
Although there have been recent challenges to traditional radio, the medium continues to show its resilience through its popularity and its value to...
Who Controls the Wallet? Couples Giving Research Could Impact Ministries and Nonprofits
EXPORT, PENNSYLVANIA – Who controls the wallet when it comes to donations in two-adult Protestant evangelical households? The latest research report...
The Next Generation of Podcast Listeners
We hear so much in the news today about what seems to be the battle for our children’s souls. And it starts with their minds and their hearts....
Infinity Concepts President Named to NRB President’s Council
EXPORT, PENNSYLVANIA – Mark Dreistadt, president and CEO of Infinity Concepts, a brand communications agency based in Pittsburgh, has been...
Evangelical Fundraising: Race and Gender Research Results
EXPORT, PENNSYLVANIA – Are donors more inclined to consider a fundraising appeal featuring someone who looks like them—sharing...
Gen Z and Media Consumption
Generation Z, those born between 1997 and 2012, consume media in very different ways from previous generations. Understanding a little of how they...