When a new donor decides to support your organization, they make a very significant decision to give away some of their resources, funds they worked...
George Konetes
How to Define Fundraising Success
There are many important metrics when it comes to measuring fundraising, but what should be the primary indicator of success? Is it gross funds...
Search Ads vs. Google Grants for Fundraising
Many nonprofits utilize Google Grants for search ads. This enables them to spend up to $10,000 a month in free Google Search advertising funds. Many...
3 Innovative Ways to Find New Donors Digitally
Finding new donors is of universal importance for nonprofits. Rarely are new technologies for effectively doing this created, but using existing...
Break These 5 Fundraising Bad Habits Today
Every non-profit has bad habits. Some bad habits were started unintentionally, some from bad thinking, and some may have been good ideas long ago,...
Break the Bad Habit of Recycled Ministry Content
The definition of recycled content is to use content created for one setting, like a blog, a sermon, or a letter and reuse it for another setting,...
5 SEO Ranking Factors Few People Talk About
In some ways search engines are the gatekeepers to the Internet. They organize the web and try to connect every person who is looking for things...
Every Digital Campaign Has a Research Cost
When you are considering a new product, fundraising, or service campaign, you likely account for things like the audience, messaging, and conversion...
The 5 Top Metrics in Facebook Fundraising and What They Tell You
In the modern world of digital fundraising, data abounds. There is no shortage of information; in fact there is often too much information, which...
How Ministries Can Leverage YouTube To Reach Millions
Many ministries are on YouTube, but they are not leveraging YouTube. There is a difference. Having a presence and getting traction are not the same...
