A new year is here, and evolving technologies, donor expectations, and strategies are reshaping how organizations connect with supporters. To stay...
Andy Walker
Nine Proven Strategies for High-Converting Landing Pages
Creating a successful lead generation campaign involves excelling at every step in the lead funnel. From writing persuasive ad copy to designing...
Understanding the Costs of Donor Acquisition
Donor acquisition is essential for ministries and nonprofits to sustain and support the ongoing work of the organization. By acquiring new donors...
Four Steps to Amplify Your Ministry’s Message with Video Marketing
Like many ministries, you have countless stories of the incredible work God has done through your organization. But also, like many ministries, you...
Maximize Your Impact: Why Landing Page Conversion Rates Matter
As a fundraising and marketing professional, you are expected to track an untold number of performance metrics. However, one often-overlooked metric...
From Google to Social: How Gen Z Is Shaping the Future of Search
Since 2000, Google has been the top search engine on the Internet. Today, it claims 85% of search market share on the Internet. However, according...
Are You Ready for Google and Yahoo’s New Email Marketing Requirements?
Email marketing is a powerful tool for ministries and organizations to connect with their supporters, but it’s crucial to do it responsibly...
Understanding Analytics: Nine Key Digital Metrics Every Fundraiser Should Measure
In the ever-changing world of digital fundraising, nonprofits are continually seeking ways to maximize their impact and reach. Data-driven insights,...
Threads: What Nonprofits Need to Know About Meta’s New Twitter Rival
Threads, Meta’s new Twitter rival developed by the Instagram team, has rapidly gained momentum, surpassing 100 million users and becoming the...
E-Newsletter Secrets: How Publishers Can Increase Readership and Subscriptions
As a presenter at the Evangelical Press Association’s Christian Media Convention, I had the opportunity to lead a workshop that focused on the...
