Organizations develop plans to create, promote, and distribute their media content across their platforms. These efforts can effectively reach their current audience. Here are some ideas to expand your media content marketing and distribution to reach a wider audience.
- Repurpose Your Produced Content
Take your current media content that you have already produced and cut it up into small segments, snippets, or create new resources from it. These can be posted to your social media channels, YouTube, or in audio format.
- Create a Paid Media Campaign to Increase Awareness
Develop a campaign to bring more people to your website, YouTube channel, or apps to view or listen to your media content. Use Facebook and Google ads and target a specific audience to view your media. You could also work with a partner and put together a co-registration email campaign where you can both benefit from promoting each other’s content and grow your audience.
- Add Your Content to a Distribution Platform
If you produce episodic video content, films, or a podcast, you can partner with a distributor or media platforms to get your content out to a wider audience. A distributor will place your content onto multiple platforms, or you can manage the relationship with the platforms through a license agreement.
- Produce a Podcast and Interview Guests Outside Your Organization
Podcasts are a great way to increase awareness and communicate your mission to a broader audience. You can expand your reach even more by having guests outside of your organization on the podcast. These guests can share to their social media and extended networks about your podcast when their episode is released.
- Produce a Short Film or Documentary
Short films and documentaries are a very effective way to communicate your organization’s work and impact. Work with your in-house video team or partner with a producer and filmmaker to tell your story. Then premiere your film online, at a film festival, or through screening events throughout the US or the world.
An expanded media content marketing and distribution strategy will enhance your audience and engagement for your organization. These efforts will enable you to be more effective in communicating your mission and impact.
Let our team help you develop a media content plan and strategy. Click here or call us today at 724-733-1200.
