Having a robust social media presence should be at the top of every nonprofit and ministry’s marketing checklist. Chances are, many of your donors and supporters are on platforms such as Facebook and Instagram, constantly scrolling and digitally consuming the latest and greatest in the worlds of news, trends, and culture. Consider your Facebook business page to be a launchpad of opportunity to showcase your organization’s mission in action and create personal invitations for your followers to turn into active donors and supporters for your cause.
Maybe you already post regularly on your page, or maybe it has been some time since your last Facebook post. Maybe you are a brand new organization just starting out and need to ramp up. Whichever group you find yourself in, you can activate your social media strategy today!
One of the first steps you need to take is developing an outline of content you plan to extract from for your posts. Your website is a great online resource to start with. But how you do you determine what information is relevant to and will resonate with your followers?
Here are some practical tips you can implement as part of your strategy:
- Reintroduce yourself. If it has been a long time since you posted on your Facebook page, it may be a good idea to remind your follower base of who YOU are. This does not always have to include a call for donations but can help you reiterate your cause and how people, like your followers, can be involved. Even if you have been posting consistently, it is a wise practice to recap how you accomplish your mission and make an impact.
- Write from the heart. People are emotional beings and respond to powerful stories and testimonies. Highlighting your most recent outreach or an individual who was directly impacted by your organization speaks volumes to your donors and supporters. Sharing tangible outcomes resulting from your organization’s efforts helps you build credibility and trust and can spark a deeper connection with your donor base.
- Use compelling imagery. Posts with photos and videos tend to be shown more frequently in social media newsfeeds. Use media creatives for storytelling and to complement your post text. When you use short-form or long-form videos, consider uploading and embedding the media files directly into your Facebook posts instead of linking out to an external website or YouTube.
- Include “strong” and “soft” asks. When you do include posts with a financial ask for support, you should frame them as “strong” and “soft” asks. Strong asks are usually more direct in tone with a request to give while soft asks are more conversational and invite people into a space where they can truly make a difference. Think about it this way: “Please give now” versus “You have an opportunity to help us meet an urgent need today.” Both approaches can help you encourage donations when they are needed most.
- Link back to your website or a specific donation page. Some of your posts should include a way for your followers to give financially to support your organization. If you are promoting a specific cause or program, it is best to link to a dedicated landing page instead of your general giving fund. This allows you to also attribute donations to your social media posts and evaluate your strategy performance.
Our team can help you create and execute a strategy that will cultivate your followers into avid donors and supporters.
Let Infinity Concepts help you plan and implement a robust social media strategy for your ministry or nonprofit!
CLICK HERE or call us today at 724-733-1200.
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